About

About Andani Africa

We leverage data power for innovative solutions in the African creative economy.

Andani.Africa is committed to growing and strengthening the creative economy in Africa by enabling a data-informed, knowledge driven and strategic sector. We work with an array of inspiring and committed clients, and together we develop solutions for innovating, creating and investing in the creative economy across Africa. Since 2016 our team of creatives, researchers and strategists have brought together industry data analysis, trend forecasting expertise, storytelling and a passion for the African continent, creating Africa’s only specialist creative economy research and insights company.

We are focused on shaping culture, impacting the now and working for the future.

We are:

A Joburg-based and Africa-wide social enterprise
Made up of a network of sector specialist associates and partners across Africa
Diverse in discipline, research expertise, industry experience and identities
From and for the creative sector
A level 1 BEE company

Our Approach

African storytelling for insights and learning in the tradition of the oral histories of our forebears, meets conscious technology optimisation for data empowerment and social transformation.

Our research and insights are oriented towards enabling action. A solutions-oriented approach is strength based, applying assets and opportunities to devise actionable insights. Our approach is also plural, because there is always more than one solution in Africa.

We are inspired by and committed to the creativity of the continent and its potential for shifting the future of Africa. Our work is therefore always contextually specific through working with a network of professionals who bring local expertise and insight, and ensure context-relevant actions.

The Team